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خلاصہ
My name is Tariq Bin Nasr Sherwani. Residing in Lahore also stayed based in different towns of Pakistan like Multan, Bahawalpur, Gujranwala, Jhelum, Peshawar, and Karachi. Have an extensive 24 years diversified Business/Channel Development, Sales and Marketing operations experience, out of which 16 years on Managerial Level while 05 Years on Senior Management level. Field worked in Food and Beverages, Dairy, FMCG, and Consumer Electronics/Kitchen Gas Appliances.
• Remained responsible for business development and all kind of operational activities of harmonizing different departments like Sales and Marketing, finance, supply chain, Production, HR, admin, Transportation etc. on Senior Management Level.
• Not only fully aware with the Norms/Geographic and Demographic conditions of Pakistan Market but have some good contacts too as get acquainted with entire Pakistani Market during my career.
• I am not only capable to define/follow the sales process but can focus the sales people activities/capabilities, as I am promoted from grass root level and fully aware with self-limiting believes of sales people.
• Have ensured profit/accomplished sales objectives by developing/Planning/Implementing strategies/tactics/field sales action plans, of promotional mix by identifying market gaps competitor's share, using analytical skills to project expected sales volume.
• Not only planned, conducted, monitored successful Researches, ATL, BTL activities by keep in-view economic measures like GRP, CPRP, but have triggered in-house designing department to Introduced Logo, website, and activation of online promotion (Digital Marketing) through Social Media.
• My Diversified experience and contacts of B2B, B2C fulfill the basic requirements of Building the structure of Distribution/Trade/Retail/wholesale channels, Sales force network, induction of products in Institutions & LMTS.
• Have conquered promotion to next level in last worked 03 companies.
تجربہ
Sales Head (C&N)
Currently I am working with AN-NAFAY Associate which is Karachi Based firm dealing with Kitchen Gas Appliances like Hobs, Hoods, Instant water heater, Builtin Ovens, Water dispensers etc. having its own assembling. I am developing its Sales and Operational structure for Punjab, AJK and KPK for 02 brands named "HANCO" and "ZISTA".
GM Sales and Marketing
Misk Papers Mills is a company working under the corporate umbrella of eminent Ruba Group of Companies which have various distinctive concerns under its group like Haier Home Appliances, Reshma Textile and ROBAM Kitchen Appliances etc.
I feel proud to possess the successful "Re-launch" for a range of diversified Tissue Paper products. I have build-Up the whole structure of “Organizational Departments”, "Distribution Network", & "Sales force Network" for "Misk Paper Mills PVT LTD". These have not only proved an key element in recognition of "Misk" as a "Brand" but remains helpful in building an "Image" and its "Positioning" in required segments of Market.
Developed new products, designed new Packaging and develop & monitored ATL/BTL, activities, Introduced current Logo, website, online promotion on social media, by triggering in-house design department.
Beside Sales & Marketing, I also remain head of “Production Department.” “Converting Unit” I not only set and maintained standards, for “Production and “Products” but had continually improves them.
Same as I had procured packaging material on economical scale by contracting/inducting the new vendors including transport vendors and reduced the cost to meet the challenges of the market.
I assist “Finance Department.” in maintaining daily cash flows, clearing bank payments, duties, clearing LCs against import of raw material, vendor’s payments, etc.
Identically I not only remain responsible for TQM by harmonizing the different departments with sales but also remain accountable for the Profit & Loss statement of the company.
Regional Sales Manager
I had joined the “Shield Corporation Ltd” as an "Area Sales Manager" (Multan). Area of Multan was handed over me with the expense of 9%+ (against secondary sales) but at the time of promotion it was reduced to 5% (against secondary sales) though some new staff was inducted. During 4 quarters of 2006-2007 have not only won the highest achiever prizes for each quarter on National level but have registered the highest growth Of 40% + over the last year & was awarded the promotion. In July-2007 after promotion as “RSM” transferred to Lahore and remain responsible for four main areas of Punjab like Lahore, Sahiwal, Faisalabad & Multan for four years (July-2007 to July-2011).
• Have won 1st Prize as Best RSM (TGT Vs. Ach) 2008-2009-2010, Have won Best RSM (Growth) for 2009-10
• Conversion of Lahore, Multan, Faisalabad local Retail/W. Sale Markets from Credit to Cash.
• Controlling the market Pass on from 6% to 2.2% for wholesale & Retail.
Zonal Sales Manager
I was appointed as a "Branch In-charge" For Gujranwala. After only 02 months looking at my performance I was given a challenging opportunity to handle a bigger branch of Peshawar. I worked in entire NWFP except Hazara Division. Converted Peshawar Branch from credit to cash and as a reward promoted as "Zonal Sales Manager" after only 01 year and was given the task to establish a new branch at Jhelum simultaneously handling other 02 branches Peshawar & Gujarat. During this entire session I learnt the importance of making & implementation of Tactics, Policies, Budgets, manipulation of available resources, Staffing etc. Additionally I have executed the training sessions for Sales officers on Soft Skills & features benefit selling for Dealers & their Staff (Sales men).
Regional Sales Manager
• In February 2000 I got a chance to use my skills of POLS (Planning, Organizing, Leading, & staffing) by running and maintaining an independent “Direct Sales” distribution of “Controlled temperature” warehouse with “Controlled temperature” vehicles. I lead a team of 35 personnel of different departments like Accounting, Shipping, Admin, Sales and Transport etc. I got the experience of running and maintaining the whole structure of “Direct Sales Distribution network”. I also got a chance to establish relationship with governmental Institutions like WAPDA, & Civil Administration. I worked in Multan, D.G.Khan, BWP, Divisions including D.I.Khan Dist. I also completed my EMBA during this phase.
